Content Seeding: how to choose the right channels to boost your content marketing campaign

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Matthäus Michalik
Matthäus Michalik
Claneo GmbH

Evento: Web Marketing Festival 2018
Data: Giovedì 21 Giugno 2018

In questo corso Content seeding is essential for a successful content marketing campaign and yet seeding is often neglected. Companies think that the target group is just waiting for their content – which is a mistake. The content must be efficiently shared within the target group! Experience has shown that at least 50% of the project budget should be spent on seeding. A distinction can be made between owned, paid and earned media. Each channel can play a decisive role and so it is important to share the relevant content per channel to use all channels properly. Examples will illustrate which channels should be used and how success can be measured within these channels.

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